The Booming Rattan and Iron Market on Amazon Overseas: Seize this “Niche” Opportunity!
In the vast world of cross-border e-commerce, rattan and iron crafts are often overlooked. Though they are not commonly seen domestically, they have become popular in overseas markets due to their unique living styles, becoming a favorite in the garden decor and furniture sectors. This trend presents a distinctive cross-border appeal and limitless business opportunities.
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Aligning with Overseas Living Styles to Tap into a Vast Blue Ocean Market
Unlike domestic living styles, almost every home overseas has a garden. In regions such as Europe and America, home gardening is not only a hobby but also a deeply ingrained lifestyle. Consumers are willing to spend time and money to decorate their homes and gardens.
According to Google data, the global home and garden market size is projected to reach $1.35 trillion by 2035. The global consumers of rattan and iron products are concentrated in the United States, Germany, and the United Kingdom. The United States, being a strong consumer nation of gardening supplies, has a relatively high market share of 20.3%. The markets in Germany and the UK are also booming, with relative market sizes of 7.2% and 4.3%, respectively, showing a rapid growth trend.
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Creating Diverse Usage Scenarios and New Trends
Home Decor
• Indoor Decoration: Rattan and iron crafts can be used as home decor items, such as vases and ornaments, which not only enhance the aesthetic appeal of interiors but also reflect the owner’s taste and personality. These crafts are uniquely shaped and exquisitely made, enhancing the overall atmosphere of a home.
Garden Supplies
• Garden Decor: In regions like Europe and America, rattan and iron crafts play an important role in garden decoration. Items such as flower stands and garden railings not only add character and beauty to the garden but also provide practical functions, such as supporting plants and dividing spaces.
Outdoor Furniture and Practical Equipment
• Leisure Furniture: Rattan and iron crafts are widely used in outdoor furniture, such as sunshades, outdoor hammocks, and garden furniture. These products are not only elegant and stylish but also offer a comfortable outdoor leisure experience.
• Party Equipment: With a strong party culture in Western countries, rattan and iron crafts can also be used to make party equipment, such as grill accessories and barbecue accessories. These products meet various needs for parties and holiday gatherings, adding a joyful atmosphere.
Seize the “Niche” Opportunity and Embrace the Booming Garden Home Export Market
From October 21-27, the 3rd LINGAN International (Guangzhou) Home & Garden Expo will be held at the Guangzhou Pazhou Inspiration Innovation Exhibition Hall. The exhibition organizers will accurately connect with the strong overseas market demand, providing high-quality rattan and iron products to help rattan and iron companies expand their international markets.
